Juhi Sohani is a strategic communications and change management consultant dedicated to helping organizations and individuals communicate messages that align with their values and effectively drive change. Her approach emphasizes the importance of community connection, prioritizing the voices of those at the heart of the work.

Her practice has evolved to move away from conventional approaches to communication as she strives to re-root herself in the stories and connections to community that initially seeded her passion for storytelling. Juhi's integrated approach to change management recognizes that effective communication must be strong both internally and externally. A commitment to cultural transformation and values alignment is essential to this process, which is why she and her team seamlessly integrate change management with strategic communications. This comprehensive methodology fosters deeper engagement during development processes and ensures sustainable outcomes for organizations.

Through her practice, Juhi seeks to create equitable engagement and change strategies that benefit people and communities. In an effort to prioritize meaningful outcomes that align with objectives (rather than merely fulfilling predefined metrics) she has shifted her outlook on monitoring and evaluation toward community-centric and culturally-informed methods that equitably collect and prioritize data to benefit people, not just institutions and processes. Juhi employs data-driven methodologies alongside traditional knowledge from around the world and is eager to collaborate with individuals and groups who share a commitment to decentralizing communications and decolonizing storytelling. Today, Juhi shares stories more often than she tells them.

Juhi’s passion for movement-building is rooted in the collectivist principles of her Pakistani upbringing and the class struggle that affects us all. She is a migrant settler who has found friendship and community in Tiohtià:ke (Montréal), on the unceded territory of the Kanien'kehá:ka — land built by the labour of enslaved Indigenous and African people. Looking to the leadership of these communities that have been on the front lines of change for generations and drawing on the knowledge passed down by our ancestors, Juhi hopes to continually inform her practice through critical self-reflection. How can we design strategies that engage people and build collective power against oppressive systems, when the same forces are constantly distracting and drawing us away from each other and ourselves? This reflection is vital as we navigate and challenge the white supremacist systems of oppression that colonial states perpetuate, while also working to develop alternatives.

Believing in the power of sharing stories to uncover our similarities and build collective strength, Juhi views our differences as opportunities to fill skills and knowledge gaps. She is passionate about connecting and supporting one another—even in unconventional ways—so don't hesitate to reach out to explore collaboration opportunities.